Simple plans for smarter QR & NFC experiences

No paid plan is required for standard Taproo NFC products such as keychains, programmable stickers and business cards. Free includes 1 dynamic vCard + 1 other dynamic page, basic scan & tap analytics (7 days history), 1 external web address, on as many tags as you like (any Taproo page is always free), unlimited re-pointing between your own Taproo pages and 1 external-address change. Routine Hub stickers use a separate allowance: Free keeps 1 Routine active with today's activity, while Pro unlocks unlimited active Routines, additional preset categories, goals, streaks and 30-day Routine history.

Yes — for standard NFC tags, Free includes 1 external web address, on as many tags as you like (any taproo page is always free). So if you bought five standard tags and want all five to open the same web address, that's fine on Free. A second, different web address needs Pro. Pointing standard tags at Taproo pages you host is always included, and re-pointing between your own Taproo pages is unlimited (plus 1 external-address change). Routine Hub uses its separate one-active-Routine Free allowance.

Yes. Scans and taps share the same monthly interaction allowance — 500 on Free and 25,000 on Pro. We don't meter NFC and QR separately. The counter resets at the start of each calendar month.

Yes. Each Taproo destination can be reached by QR, NFC, or both. Hide the QR if you don't need it; order an NFC tag without ever printing the QR — the editable destination is the same.

Subscription — billed monthly or annually. Annual saves about 17%. Physical products are separate one-off purchases. Standard NFC products can use a Free-plan destination; Routine Hub includes 1 active Routine on Free and unlocks unlimited active Routines plus advanced tracking on Pro.

Yes. You can change your membership from your Taproo account. Upgrades and downgrades are handled through your billing settings, with downgrades taking effect at the end of your current billing period.

Your Pro benefits continue until the end of your current billing period. After that, your account returns to Free. Your existing pages, Routine settings and data stay in your account. Routine Hub keeps one Routine active; extra Routines pause and Pro-only goals, streaks and history become unavailable until you upgrade again. Other Taproo products continue under the Free plan limits.

Yes — save about 17% paying yearly. Pro is £89/yr.

Free includes Taproo's core page types: link/landing redirect, vCard contact, Socials hub (Instagram, TikTok, YouTube, X, LinkedIn), single-social tap, Wi-Fi share, WhatsApp click-to-chat, event RSVP, dedicated Luggage tag, Schools & kids Lost & Found, and Emergency ID (ICE / medical info — an information tool, not a medical device). Pro adds the Bio link hub, restaurant Menu, Google reviews and Review pages (with private feedback capture). Every supported page type works with both QR codes and NFC tags.

Yes — Review pages are part of Pro. Every visitor can always post publicly on Google, Trustpilot, Facebook, Booking.com or Airbnb — we never block a rating from reaching the public review form. If you set a threshold (default 3★), lower ratings are *also* offered a private feedback form so you can put things right; those submissions show up in your dashboard. You can offer a reward code on submission (as a thank-you for feedback, not in exchange for a positive public review).

Scan and tap history is kept for 7 days on Free and 30 days on Pro. Pro also unlocks advanced analytics including location and device insights.

Free includes 5 text + 1 image / day. Pro includes 100 text + 20 images / day. Quotas use a rolling 24-hour window, and failed generations don't count.

Yes — 10% member discount on shop hardware on Pro, applied automatically at checkout. Paid plans also unlock wholesale checkout for 100+ units of a single item; on Free you can request a bulk quote instead.

Yes. Free includes one active Routine sticker with tap-to-log tracking and today's activity. Pro unlocks unlimited active Routine stickers, daily goals, streaks, 30 days of Routine history and the 4-week compliance view. If Pro ends, extra Routines are paused rather than deleted until you upgrade again.

When you buy an eligible Taproo NFC or QR product, you can connect it to an existing Taproo page, create a new page, or set it up after purchase. You can then manage the destination from your Taproo account.