What an NFC keychain actually is
An NFC keychain — also called an NFC keyring or NFC key — is a small tag on a split-ring with a tiny passive chip inside. No battery, no charging, no app required to read it. When an NFC-capable phone comes within about 4 cm, the phone briefly powers the chip and reads its stored data, then takes whatever action that data describes (usually opening a URL).
The chip itself is normally an NTAG213, NTAG215 or NTAG216 — the same family used in business cards and event wristbands. Memory ranges from 144 bytes (plenty for a short URL) to 888 bytes (room for a full vCard).